Some chores take longer than others. When you have a home business, sometimes it seems as if the day never ends. But everyone appreciates being able to spend more time with their family.
Cindy is like most moms who want to spend more time with their children. As the mom to 4 growing boys, she’s always on the go. Someone always has baseball, basketball or soccer practice. And as a mom with a home business she can be there for all of their games, cheering them on to victory.
“Your home business needs to be just as professional as a brick and mortar business,” her husband reminded her when she decided to start Cindy’s Gifts. He was right of course and when her husband showed her the shipping labels they were using in his office, Cindy decided to order some for her giftware business.
Cindy put the spaghetti on the stove and went to her computer to check out purchasing shipping labels. She thought at first she would just preview their collection and then decide later, but the ordering process was so easy – she was able to order them before the spaghetti was done. Cindy chose her favorite font, the dark purple she likes and a large shipping label to stick and peel onto her giftware boxes. All with the click of a mouse the custom shipping labels were ordered.
And they aren’t just labels for a business shipping out products; it’s a way to send out your company image every time one of the packages leaves the front door. Cindy was proud to send her boxes with Cindy’s Gifts custom shipping labels on them. She had many colors and fonts to choose from, easily matching the dark purple she uses on her website. This meant her customers or gift recipients would recognize instantly who this great package was from – that it was another special gift from Cindy’s Gifts.
Not only were custom shipping labels inexpensive but they were one of the savviest marketing tools around. Cindy’s Gifts is an online business so Cindy’s customers don’t visit a brick and mortar store. Their first impression of Cindy’s Gifts is visiting the website and the next important impression is when that gift arrives. It’s critical that her box containing the gift be perfect – so her customers are more than satisfied and remember her for their gift giving needs. Today’s customers have plenty of choices to buy gifts and Cindy, without blushing, wants them to remember her unique and whimsical gift store. To stand out from the competition, she’s got to do everything she can.
You may not know Cindy but we do and one thing she really doesn’t like is spending money. The stay at home mom of 4 boys, Cindy really knows how to make her money work for her. But even Cindy could recognize a bargain when she saw it with shipping labels. Unlike some other marketing tactics where the customer had the option not to notice or pay attention – every single customer couldn’t help but notice these were polished and professional. Cindy knew the impression the labels would make would pay for itself in the long run. Cindy’s been right too: her reorders have been up by 35% since.
Congratulations to Cindy’s Gifts and her success!
- The UPS Store Offers Everything But Cheeseburgers (uptownflavor.com)