Every business owner has a lot of details to take care of. Sometimes it seems like there are so many details – and not quite enough time in the day. But there are some tasks you can do that add more value to your bottom line. Customized shipping labels are a great investment in your company. Have you considered how these labels get your company noticed?
Know this: your shipping label is noticed whether you like it or not. The shipping label is an ideal opportunity to brand and remind people about your company. The savvy companies have custom shipping labels with their logo and branded colors so that the package recipient is instantly reminded of their company as they receive this package. Best of all, everyone who sees that package will also think of your company.
Fortunately today customized shipping labels are inexpensive and reasonable – so the small business that would like to have them can easily choose to do so. Ordering in small quantities of 500 make these type of labels accessible to every small business. No longer do you have to order a large quantity of labels, evening the playing field for small businesses everywhere.
You have many options when you choose. Prepackaged shipping labels may give you a few choices but customizing offers you much more. This makes customizing them easy and convenient. In a few mouse clicks you can have the colors, fonts and graphics you prefer. Your shipping labels will be on their way to you in a speedy 3 to 5 turnaround time.
Who will notice your shipping label? Some small companies may wonder, “Why bother?” to customize. But often your package is seen by many people as it reaches the recipient. Let’s say you sell business cards. That order of business cards will first be picked up at your location where it may be seen by customers placing orders and they will admire a professionally put together package with a customized shipping label. Then it will go to an office where a receptionist will often accept the package and others may see it. This may even prompt them to realize that they too need to order business cards! Just by seeing your customized shipping label, you have the opportunity to receive business. Finally it will be seen by the person who receives the package who will be pleased to see their business cards in the mail.
Part of your customized shipping labels getting you noticed is understanding how to create the most successful one. They are smaller than many other things we create, and you’ll want to keep that in mind when choosing or sizing down your graphics. Select clear and easy to read fonts like Arial, Courier or Times New Roman for your customized shipping label. It’s wise to choose colors that would be connected with your company but you also have to think about what is easy to read. If your primary business color is a pale yellow, then don’t make the fonts appear in white. The fonts might be best in a dark purple or a black – a darker color so they are easier to read. The best customized shipping label is one that helps get your package to the recipient.
Shipping labels are an excellent marketing tool and are available to every small business today. Take advantage of this great business opportunity, and withorder your customized shipping labels