We take such care with our business reputations and providing top quality customer service. But sometimes we neglect the things that our customers actually notice the most. Do you know what your shipping labels say about you?
Not having great shipping labels puts your package at risk of not being delivered to the correct recipient. It also puts it at risk for not being delivered on time – something critical if that package is a special birthday, holiday or other “just because” gift that needs to be there by a certain date. This is an important part of providing customer service.
Oops! Your business impression shows every time you send a package out the door on a package. Take a look at your shipping labels now. What do you think they could say about your business? If your company’s shipping labels are generic, everyday and aren’t specific for your company – you simply don’t stand out from the crowd. In today’s economy this is a great mistake to make. Your labels deserve to be customized, created with fonts, colors and graphics that exactly suit your business and its needs.
What matters most? This is a trick question because it all matters – getting that great combination of a label that has a clear font to read, your company brand colors and has plenty of room for you to write or print an address. Miss one or two of these factors and your shipping label just misses the mark completely. This can mean missing that customer’s order the next time around.
What should you avoid?
Now this is the question to ask. Don’t use fancy fonts as they can be hard to read – and everyone wants their packages delivered. Avoid colors that make the fonts harder to read – example – white lettering on an ivory background. Ask customer service for advice as they have certainly seen and printed many custom shipping labels. They may have a successful idea for you that can help you stand out from the crowd. Use your graphics but use them wisely. If you choose a smaller label a detailed graphic can be hard to see. Remember that a large graphic from your brochure or website may be difficult to reproduce easily onto a smaller custom shipping label. Choose graphics with less detail or ask customer service about your graphics before adding them if you are unsure.
Great Marketing Tool
Create a great label for your company without spending a fortune. Today, customized shipping labels are one of the most inexpensive marketing tools you can choose. Remember just how many people will come into contact with your shipping labels – from the moment it leaves your company’s doorstep to the time it reaches your customer. Every person who sees it will remember your company’s name. That custom label has the opportunity to make an impression – so let’s make it a great one that can help attract even more customers to your door.
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